Our
House with
AVW Controls
Stage
Product Stories Published: 19
November 2002.
Our House, the new Madness show, opened on October 28th at the
Cambridge Theatre in London’s West End to rave reviews. With
a fictional ‘Sliding Doors’ style storyline, and featuring songs
by 80’s chart-toppers Madness, the musical comedy is set in
London’s diverse and vibrant Camden Town.
Selected to provide the stage automation for the
new production, AVW Controls designed and manufactured the control
systems, carried out the automation fit-up, technical rehearsals
and provided training for the theatre’s technicians. AVW’s award-winning
Impressario automation system controls a total of 22 moving
pieces, including six rotating doors, flying and tracking house
portals, a motorised bridge, a travelator and a sliding door
at the rear of the stage.
Stephen Rebbeck, Our House production manager,
said: "Impressario is central to the show and, as there are
so many moving elements, it was necessary for us to have a control
system that is both highly versatile and easy to operate. AVW
also helped to train our operators to work with the system so
the scenery will move when it is meant to with absolute precision
allowing, the audience to enjoy the show as it is meant to be
seen!"
Whilst AVW has an undisputed reputation for designing,
manufacturing and installing first-class automation, Our House
still presented challenges. "The biggest challenge that we faced,"
explained Anton Woodward, managing director of AVW Controls,
"was working simultaneously in Madrid on the Spanish production
of Phantom of the Opera. The London team and I liaised via email
while they put together the designs for Our House – technology
is a wonderful thing!"
The show’s story revolves around Joe, his girlfriend
Sarah and the night he commits a petty to crime to impress her.
At this point the story splits in two and explores both what
would happen to him if he were prosecuted for the offence and
what would happen if he escaped from the police. The production
features more than 20 songs by Madness, including House of Fun,
My Girl, It Must Be Love, the title song Our House, plus two
new songs written by the band especially for the show.
Although Madness don’t star in Our House, as associate
producers the group has been very much involved in the whole
process of bringing Our House to the West End stage. With a
script by Tim Firth and under the acclaimed direction of Matthew
Warchus (of ‘Art’ and RSC fame) the musical has not only impressed
the Madness band members, but it has also been enjoyed by audiences
and critics alike.
For further information about rigging and scenery
motion control, telephone Anton Woodward on +44 (0)1379 898340,
fax +44 (0)1379 898386, or email anton@avw.co.uk.
Alternatively visit www.avw.co.uk.