| AntiGravity
Escapes the Ordinary at Borgata Casino with VARI*LITE® Series
3000(tm) Luminaires
Lighting
Product News Published:
9 August
2003
The recently opened Borgata Casino Hotel & Spa bills itself
as a place to interact, play, indulge and escape - a resort where
visitors can escape the ordinary. What better place for the VARI*LITE
Series 3000(tm) luminaires to make their Atlantic City debut than
at a private function for 1,200 of the Borgata's high-rolling friends
featuring AntiGravity, a surreal aerial dance production.
The atmosphere created by lighting designer Herrick Goldman provided
a night of escapism as acrobats, shadows and dancing colors produced
a wonderland of fantasy-like imagery around and above the audience.
While the artists performed on three stages within the new showroom,
Goldman used 24 VL3000(tm) Spot luminaires to create the illusion
that the room was filled with activity from floor to ceiling and
from wall to wall.
Each of the 8-by-8-foot stages was four feet high. On each corner
of the stage, Goldman positioned a VL3000 Spot luminaire on top
of a road case. As the acrobats went through their routine, Goldman
focused in tight with the fixtures and then pulled back, using the
VL3000 Spot's awesome 6:1 zoom range to project silhouettes of the
performers on the wall approximately 40 feet behind the artists.
"The zoom was absolutely fabulous," Goldman said. "Even
though the performers were no more than three feet away from the
fixtures, I was able to zoom wide enough to cover one performer
standing on top of another and project a monster shadow on the back
wall. It was awesome."
Using the VARI*LITE stock "dots" gobo in stage-positioned
luminaires and aiming the fixtures straight up using a narrow zoom,
Goldman created a spray of colored dots on the ceiling with nice,
narrow beams shooting into the air like columns. As the performers
were hoisted into the air in satin white hammocks, Goldman zoomed
out to create a "reverse mirror-ball effect" on the ceiling,
the performers passed through as the dots rotated and changed from
white to orange to blue.
"The color-mixing was beautiful. I was able to dial in some
really fabulous colors," Goldman said. "When I started
programming, I used a lot of Congo blue and red, just because I
like those colors. I'm a huge fan of Congo blue, but usually when
you do the entire rig in Congo blue, you have to give up some serious
intensity.
"The VL3000 Spot luminaires are so bright that you were still
able to see them with Congo blue. The performers were actually squinting
into a Congo blue mixture; the intensity was impressive," Goldman
continued. "The color quality of the units didn't surprise
me because I've used VARI*LITE fixtures before, and the color is
always great."
In addition to the Congo blue he desired, Goldman discovered another
interesting color that just happened to tie in nicely with a pop
culture icon that has recently re-emerged into the mainstream. While
programming the lighting for AntiGravity's strongman performance,
Goldman dialed in the perfect hue.
"The two acrobats are well-defined, muscular guys," Goldman
explained. "At one point I lit them in green, but it wasn't
the electric green that comes out of most other automated fixtures.
It was more of a powder green. The performers looked exactly like
The Incredible Hulk, which worked out just great."
In addition to the fixtures on stage, Goldman also positioned fixtures
overhead above each corner of the three stages. Typically Goldman
uses haze and fog to create depth and to provide atmosphere for
the lights. Because the aerial dance artists perform in mid-air,
Goldman uses swirling colors to add to the chemistry and kinetic
artistry of the performance. Adding a fan to blow the smoke straight
up and then adding color from the fixtures creates an even greater
illusion that the artists are floating or flying through the air.
The VARI*LITE fixtures were provided by Cherry Hill, N.J.-based
Starlite Productions, which was recently recognized as one of the
fastest growing privately held companies in the United States. The
company has devoted itself to being a technology leader in the entertainment
industry. For that reason, Starlite has invested heavily in the
VARI*LITE product line, including substantial inventories of both
Series 3000 luminaires and the award-winning Series 1000(tm) fixtures.
"After comprehensively evaluating the technology available
in the marketplace, we are extremely confident that the VARI*LITE
Series 3000 fixtures will satisfy the needs of our most discriminating
producers and design clients," said Starlite CEO Dean Danowitz.
AntiGravity is the conception of Chris Harrison, who founded the
company 12 years ago. The company now has four franchises. Harrison's
philosophy in lighting is in line with current market trends - a
bit of mystery enhances the overall effect. More of Goldman's work
with AntiGravity and other programs can be seen at www.HGLightingDesign.com.
"I use the lights just like aerial side-lighting or uplighting
to reveal the form in a more mysterious fashion. It's dance lighting
in mid-air, with a touch of comic book super hero," Goldman
said. "I typically use spots because I can control them better,
whether it's with the iris or with gobos. The VL3000 Spot luminaires
are just beautiful units. I've always used VARI*LITE fixtures. I've
had no reason to switch."
Adds Starlite operations manager Doug Taylor, "The VARI*LITE
luminaires position us at the forefront of our peers and give us
new and powerful tools to offer our clientele."
After all, any other fixture is just, ordinary.
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